Career in Digital Marketing

Hello and welcome to my new blog post for Career Curator.

I would like to give some inputs on Digital Marketing, the new age career rage that has taken the world by storm. What is digital marketing? Well, I may define Digital Marketing as a way to market the products using the digital media as the enablers.  It is the effective use of all the digital resources to educate the prospective buyer to buy the product.

So, the proliferation of the digital tools has definitely contributed to this form of marketing being popular and therefore being a much sought after career option globally. In India the trend is indeed encouraging for all the job seekers.

In India, Internet users have reached up to around 463 million and it has become the country with the world’s 3rd largest internet population and within the next 3 years, additional 300 million will get added to the population accessing the Internet in India.The current increase rate is measured at 34.8%. The industry has approx. 8 lacs job options at present and is anticipating grasping higher impressions within the coming years.

Salary trends:

The salary trends for the digital marketing jobs forecast for 2017 is:

Job Title	Experience in Years	Salary (INR in Lacs Yearly)
Executive	0-1	1.5-3.0
Specialist	1-3	2.0-4.0
Team Lead	2-4	2.5-5.50
Strategist/Analyst	3.5-5	5.0-9.0
Digital Marketing Head	5-10	10.0-40.0

Digital Marketing Jobs Growth Trends for 2017:

How to prepare for a Digital Marketing Career

Well, before deciding on joining on any career it is important to identify one’s skills as against the demands of the job. Hence, I recommend all job seekers to take up a career test in order decide on the right career path. So far as the academic skill set is concerned digital marketing is not restricted to any particular discipline. It can be pursued by anyone who develops interest in the same.The courses that can be taken to learn the digital marketing techniques are as follows:-

Available via online mode in courser-

1.      University of Illinois. Digital Marketing. 6 Course Specialization.

2.      Northwestern University. Social Media Marketing. 6 Course Specialization.

3.      The Wharton School, University of Pennsylvania. Business Analytics. 5 Course Specialization.

4.      University of California, Davis. Search Engine Optimization (SEO)

Online Digital Marketing Courses in India

1. Manipal ProLearn

2. TalentEdge

3. Digital Vidya

4. Simplilearn

5. Internet & Mobile Research Institute(IMRI)

6. AIMA

7. Digigyan

Offline classroom Training in India

1.    1.   NIIT
2.       DMTI
3.      EduPristine
4.       DSIM
5.      Simply Digital
6.      Learning Catalyst
7.       Digital Nest
8.      Social Samosa 

The future for Digital marketing is bright and will grow for some more years along with the growth in technology. So, anyone willing to take the same as a career will definitely be making the right choice.